This episode features an interview with Dillon Nugent, CMO at Khoros. Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Dillion is innovating the tech industry with both programmatic and account-based strategies.
On this episode, Dillon shares insights into human connections in a digital-first world, the importance of speaking customers' language, and diversifying portfolios to reduce market risks.
Key Takeaways
- The ability to find human connection through digital has changed and enabled how were purchasing and interacting with brands
- You constantly have to be changing your channels and have a diverse portfolio
- Find messaging that is really clear and simple, marketing 101 is how you understand and strike that balance