Strategies to Drive Brand Differentiation
Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Ian Faison
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Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Key Takeaways
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Learn from Gaurav Agarwal, COO and Revenue Leader at ClickUp, about testing content to go viral and keeping up with generational formats to stay relevant.
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Learn from Ural Cebeci, SVP Marketing, Global Demand Generation at Braze about understanding digital body language and delivering value through personalization.
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Learn from Emma Robinson, B2B Marketing Lead at Canva, about the inherent value of brand and content, and avoiding the sea of sameness in B2B.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.
Key Takeaways
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