Strengthening Your Sales Relationship
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
Ian Faison
No items found.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
.webp)
Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
.webp)
Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
.webp)
Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.
This episode features an interview with Leslie Henthorn, CMO at Ironclad, a contract lifecycle management software that provides a secure way to create and collaborate on contracts.
In Leslie’s return to the podcast, she discusses navigating the shifts in AI, Ironclad’s influencer strategy, and getting into the psyche of your target persona. She also talks about strengthening your relationship with sales and prioritizing alignment even when you have a strong inbound funnel.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
