Systematically Approaching Your Win-Loss Strategy
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
Ian Faison
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Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
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Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.
In this episode, Spencer Dent, Founder of Clozd, provides insights for running effective win-loss programs that help companies see the bigger picture when it comes to product marketing and roadmapping. Spencer also shares Clozd’s three tiered approach to the buyer’s journey, the importance of getting feedback directly from clients, good or brutal, and how to make sure companies are visible to the right people at the right time.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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