Today Ian interviews John Foong, CRO of Domain Group. Domain is one of the largest property marketplaces and portals in the Southern Hemisphere. John tells us how to leverage metrics rather than drown in data, and how to demonstrate your business’ value, even in a tight market. He also describes how you should treat frequent flyers; what John calls his best customers.
Key Takeaways
- Data has a critical role in business operations. It’s not only used to measure performance but is also tied to incentives across various roles within the organization.
- The Chief Revenue Officer needs to have a strategic approach to revenue, while focusing on aspects within the company's control; such as pricing models and market positioning, to influence revenue outcomes despite the external market.
- It’s hard to show the value of your services in a cost-conscious environment. So, showcase the value provided by your company, especially when facing budget constraints.