The Brand Strategy Roadmap
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Ian Faison
No items found.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Key Takeaways
.webp)
Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
.webp)
Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
.webp)
Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
