The Power of Segmentation and Experimentation in Saturated Markets
Martha Aviles shares how Talroo leverages dynamic market segmentation to meet customers precisely where they are in their buying journey.
Ian Faison
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Martha Aviles shares how Talroo leverages dynamic market segmentation to meet customers precisely where they are in their buying journey.
Martha Aviles, VP of Marketing at Talroo, shares how the company leverages dynamic market segmentation to meet customers precisely where they are in their buying journey. In this episode, Martha gives insight into Talroo's innovative demand generation strategies and describes why they are founded on a test-and-learn approach.
Key Takeaways
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
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Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Martha Aviles shares how Talroo leverages dynamic market segmentation to meet customers precisely where they are in their buying journey.
Martha Aviles, VP of Marketing at Talroo, shares how the company leverages dynamic market segmentation to meet customers precisely where they are in their buying journey. In this episode, Martha gives insight into Talroo's innovative demand generation strategies and describes why they are founded on a test-and-learn approach.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Martha Aviles shares how Talroo leverages dynamic market segmentation to meet customers precisely where they are in their buying journey.
Martha Aviles, VP of Marketing at Talroo, shares how the company leverages dynamic market segmentation to meet customers precisely where they are in their buying journey. In this episode, Martha gives insight into Talroo's innovative demand generation strategies and describes why they are founded on a test-and-learn approach.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Martha Aviles shares how Talroo leverages dynamic market segmentation to meet customers precisely where they are in their buying journey.
Martha Aviles, VP of Marketing at Talroo, shares how the company leverages dynamic market segmentation to meet customers precisely where they are in their buying journey. In this episode, Martha gives insight into Talroo's innovative demand generation strategies and describes why they are founded on a test-and-learn approach.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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