The Ultimate Guide to Data-Driven Marketing

The Ultimate Guide to Data-Driven Marketing

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency. 

Key Takeaways

  • Data is critical to informing marketing strategies, and data-driven decisions lead to better investments and marketing effectiveness
  • RevOps is all about aligning and integrating marketing, sales, and customer success
  • Data isn’t perfect. It’s important to recognize your blind spots when analyzing your data
  • Generative AI is a game changer for improving speed and quality of certain tasks

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The Ultimate Guide to Data-Driven Marketing

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense.

Ian Faison
Ian Faison
No items found.
The Ultimate Guide to Data-Driven Marketing
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency. 

Key Takeaways

  • Data is critical to informing marketing strategies, and data-driven decisions lead to better investments and marketing effectiveness
  • RevOps is all about aligning and integrating marketing, sales, and customer success
  • Data isn’t perfect. It’s important to recognize your blind spots when analyzing your data
  • Generative AI is a game changer for improving speed and quality of certain tasks

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Ultimate Guide to Data-Driven Marketing

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense.

Ian Faison
Ian Faison
No items found.
The Ultimate Guide to Data-Driven Marketing
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency. 

Key Takeaways

  • Data is critical to informing marketing strategies, and data-driven decisions lead to better investments and marketing effectiveness
  • RevOps is all about aligning and integrating marketing, sales, and customer success
  • Data isn’t perfect. It’s important to recognize your blind spots when analyzing your data
  • Generative AI is a game changer for improving speed and quality of certain tasks

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Ultimate Guide to Data-Driven Marketing

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense.

The Ultimate Guide to Data-Driven Marketing
Ian Faison
Ian Faison
|
October 3, 2023
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense. Saima says that data helps us make our best, most informed decisions. She also describes which AI tools she uses to drive digital transformation and efficiency. 

Key Takeaways

  • Data is critical to informing marketing strategies, and data-driven decisions lead to better investments and marketing effectiveness
  • RevOps is all about aligning and integrating marketing, sales, and customer success
  • Data isn’t perfect. It’s important to recognize your blind spots when analyzing your data
  • Generative AI is a game changer for improving speed and quality of certain tasks
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