The Value of Going for Growth
Bala Balabaskaran discusses crafting automation for Salesforce's expansion, shares growth insights, and his journey to Co-Founder & CTO at Fullcast.io.
Dan Darcy
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Bala Balabaskaran discusses crafting automation for Salesforce's expansion, shares growth insights, and his journey to Co-Founder & CTO at Fullcast.io.
In this episode, Bala Balabaskaran shares his firsthand experiences of crafting automation solutions that played a pivotal role in Salesforce's expansion during the 2010s. At that time, Salesforce was onboarding 700 new representatives each year. Bala, who previously served as the VP of GTM Technology and Operations at Salesforce, provides invaluable insights gained from developing growth strategies in the company. His shares his expertise in this area led him to his current role as the Co-Founder and CTO of Fullcast.io.
A lot of it comes from learning in the trenches at Salesforce — all the way from Going for Growth and our Fast Start planning processes. What does it take to get 400 people involved in a planning process? What does it take to deal with bad data? What does it take to deal with sort of effective data commissioning and who gets the right credit at the end of the day?” ––Bala Balabaskaran
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Bala Balabaskaran discusses crafting automation for Salesforce's expansion, shares growth insights, and his journey to Co-Founder & CTO at Fullcast.io.
In this episode, Bala Balabaskaran shares his firsthand experiences of crafting automation solutions that played a pivotal role in Salesforce's expansion during the 2010s. At that time, Salesforce was onboarding 700 new representatives each year. Bala, who previously served as the VP of GTM Technology and Operations at Salesforce, provides invaluable insights gained from developing growth strategies in the company. His shares his expertise in this area led him to his current role as the Co-Founder and CTO of Fullcast.io.
A lot of it comes from learning in the trenches at Salesforce — all the way from Going for Growth and our Fast Start planning processes. What does it take to get 400 people involved in a planning process? What does it take to deal with bad data? What does it take to deal with sort of effective data commissioning and who gets the right credit at the end of the day?” ––Bala Balabaskaran
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Bala Balabaskaran discusses crafting automation for Salesforce's expansion, shares growth insights, and his journey to Co-Founder & CTO at Fullcast.io.
In this episode, Bala Balabaskaran shares his firsthand experiences of crafting automation solutions that played a pivotal role in Salesforce's expansion during the 2010s. At that time, Salesforce was onboarding 700 new representatives each year. Bala, who previously served as the VP of GTM Technology and Operations at Salesforce, provides invaluable insights gained from developing growth strategies in the company. His shares his expertise in this area led him to his current role as the Co-Founder and CTO of Fullcast.io.
A lot of it comes from learning in the trenches at Salesforce — all the way from Going for Growth and our Fast Start planning processes. What does it take to get 400 people involved in a planning process? What does it take to deal with bad data? What does it take to deal with sort of effective data commissioning and who gets the right credit at the end of the day?” ––Bala Balabaskaran
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Bala Balabaskaran discusses crafting automation for Salesforce's expansion, shares growth insights, and his journey to Co-Founder & CTO at Fullcast.io.
In this episode, Bala Balabaskaran shares his firsthand experiences of crafting automation solutions that played a pivotal role in Salesforce's expansion during the 2010s. At that time, Salesforce was onboarding 700 new representatives each year. Bala, who previously served as the VP of GTM Technology and Operations at Salesforce, provides invaluable insights gained from developing growth strategies in the company. His shares his expertise in this area led him to his current role as the Co-Founder and CTO of Fullcast.io.
A lot of it comes from learning in the trenches at Salesforce — all the way from Going for Growth and our Fast Start planning processes. What does it take to get 400 people involved in a planning process? What does it take to deal with bad data? What does it take to deal with sort of effective data commissioning and who gets the right credit at the end of the day?” ––Bala Balabaskaran
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