The Venn Diagram of Content Marketing

The Venn Diagram of Content Marketing

Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing as well as sticking to your ICP.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that top online retailers rely on to increase their internet resilience by catching issues in the internet stack before they impact business.

In this episode, Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing. He also shares his thoughts on sticking to your ICP and his strategy to only go after high-intent marketing leads. 

Key Takeaways:

  • When thinking about your content marketing, you should find content that fits within three concentric circles. 
  • It’s important to stick to your defined ICP and Gerardo has chosen to only go after high intent marketing leads. 
  • Marketers should stay disciplined and should avoid artificially inflating demand. While there is a role for bribery in marketing, it can be easily misused. 

Related content

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.

Becoming a Leader in Analyst ReportsBecoming a Leader in Analyst Reports

Becoming a Leader in Analyst Reports

Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports.

How to Experiment on a Tight BudgetHow to Experiment on a Tight Budget

How to Experiment on a Tight Budget

Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Venn Diagram of Content Marketing

Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing as well as sticking to your ICP.

Ian Faison
Ian Faison
No items found.
The Venn Diagram of Content Marketing
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that top online retailers rely on to increase their internet resilience by catching issues in the internet stack before they impact business.

In this episode, Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing. He also shares his thoughts on sticking to your ICP and his strategy to only go after high-intent marketing leads. 

Key Takeaways:

  • When thinking about your content marketing, you should find content that fits within three concentric circles. 
  • It’s important to stick to your defined ICP and Gerardo has chosen to only go after high intent marketing leads. 
  • Marketers should stay disciplined and should avoid artificially inflating demand. While there is a role for bribery in marketing, it can be easily misused. 

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Venn Diagram of Content Marketing

Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing as well as sticking to your ICP.

Ian Faison
Ian Faison
No items found.
The Venn Diagram of Content Marketing
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that top online retailers rely on to increase their internet resilience by catching issues in the internet stack before they impact business.

In this episode, Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing. He also shares his thoughts on sticking to your ICP and his strategy to only go after high-intent marketing leads. 

Key Takeaways:

  • When thinking about your content marketing, you should find content that fits within three concentric circles. 
  • It’s important to stick to your defined ICP and Gerardo has chosen to only go after high intent marketing leads. 
  • Marketers should stay disciplined and should avoid artificially inflating demand. While there is a role for bribery in marketing, it can be easily misused. 

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Venn Diagram of Content Marketing

Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing as well as sticking to your ICP.

The Venn Diagram of Content Marketing
Ian Faison
Ian Faison
|
March 19, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Gerardo A Dada, CMO at Catchpoint, a company that top online retailers rely on to increase their internet resilience by catching issues in the internet stack before they impact business.

In this episode, Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing. He also shares his thoughts on sticking to your ICP and his strategy to only go after high-intent marketing leads. 

Key Takeaways:

  • When thinking about your content marketing, you should find content that fits within three concentric circles. 
  • It’s important to stick to your defined ICP and Gerardo has chosen to only go after high intent marketing leads. 
  • Marketers should stay disciplined and should avoid artificially inflating demand. While there is a role for bribery in marketing, it can be easily misused. 
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us