Unleashing the Power of a Video First Marketing Strategy

Unleashing the Power of a Video First Marketing Strategy

Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.

Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.

In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.

Key Takeaways:

  • Different personas need to be sold to differently. Be sure all messaging directly reflects the needs of a particular persona and that it’s not written for every potential buyer.
  • A go to market strategy that’s worked for Brightcove: Treat buyers as individuals, personalize content, and since video is king - make good use of it.
  • Create a Netflix style experience for your customers. Thinking and acting like a media company is the way forward.

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Unleashing the Power of a Video First Marketing Strategy

Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.

Ian Faison
Ian Faison
No items found.
Unleashing the Power of a Video First Marketing Strategy
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.

Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.

In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.

Key Takeaways:

  • Different personas need to be sold to differently. Be sure all messaging directly reflects the needs of a particular persona and that it’s not written for every potential buyer.
  • A go to market strategy that’s worked for Brightcove: Treat buyers as individuals, personalize content, and since video is king - make good use of it.
  • Create a Netflix style experience for your customers. Thinking and acting like a media company is the way forward.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Unleashing the Power of a Video First Marketing Strategy

Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.

Ian Faison
Ian Faison
No items found.
Unleashing the Power of a Video First Marketing Strategy
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.

Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.

In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.

Key Takeaways:

  • Different personas need to be sold to differently. Be sure all messaging directly reflects the needs of a particular persona and that it’s not written for every potential buyer.
  • A go to market strategy that’s worked for Brightcove: Treat buyers as individuals, personalize content, and since video is king - make good use of it.
  • Create a Netflix style experience for your customers. Thinking and acting like a media company is the way forward.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Unleashing the Power of a Video First Marketing Strategy

Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.

Unleashing the Power of a Video First Marketing Strategy
Ian Faison
Ian Faison
|
August 1, 2023
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.

Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.

In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.

Key Takeaways:

  • Different personas need to be sold to differently. Be sure all messaging directly reflects the needs of a particular persona and that it’s not written for every potential buyer.
  • A go to market strategy that’s worked for Brightcove: Treat buyers as individuals, personalize content, and since video is king - make good use of it.
  • Create a Netflix style experience for your customers. Thinking and acting like a media company is the way forward.
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