Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.
This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.
Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.
This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.
Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.
This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.
Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.
This episode features an interview with Theo Hildyard, VP of Demand Generation at Brightcove, a streaming tech company with a video first content marketing mindset.
Theo is a results driven analytical marketing leader with over 15 years of experience in B2B / enterprise software. He is routinely responsible to C-level for GTM messaging and shaping, and is a motivational and pragmatic leader with a proven track record of improving cross-functional collaboration.
In this episode, Theo shares Brightcove’s holistic go to market strategy, how and why to create a Netflix style experience, and the importance of collecting and harnessing the power of first-party data when it comes to video content. Theo also talks about how thinking and acting like a media company is the way forward for all marketers.
Key Takeaways:
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