Using Incentives to Drive Impact

Using Incentives to Drive Impact

Dana Barrett, VP of Marketing at Tremendous, shares about incentivizing your ideal customer.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.

In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participants in studies, etc. She also talks about carefully identifying your target persona and focusing on a small number of priorities.

Key Takeaways:

  • Incentives are a great way to drive impact, regardless of your use case (generate pipeline, sales, gaining study participants, etc.)
  • It’s important to find the sweet spot when incentivizing. Don’t offer a discount so high that people take the offer without any interest in the product; make it just low enough that it attracts people who genuinely have an interest. 
  • Define your ideal customer persona and stay focused on a few key items to go after them.

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Using Incentives to Drive Impact

Dana Barrett, VP of Marketing at Tremendous, shares about incentivizing your ideal customer.

Ian Faison
Ian Faison
No items found.
Using Incentives to Drive Impact
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.

In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participants in studies, etc. She also talks about carefully identifying your target persona and focusing on a small number of priorities.

Key Takeaways:

  • Incentives are a great way to drive impact, regardless of your use case (generate pipeline, sales, gaining study participants, etc.)
  • It’s important to find the sweet spot when incentivizing. Don’t offer a discount so high that people take the offer without any interest in the product; make it just low enough that it attracts people who genuinely have an interest. 
  • Define your ideal customer persona and stay focused on a few key items to go after them.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Using Incentives to Drive Impact

Dana Barrett, VP of Marketing at Tremendous, shares about incentivizing your ideal customer.

Ian Faison
Ian Faison
No items found.
Using Incentives to Drive Impact
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.

In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participants in studies, etc. She also talks about carefully identifying your target persona and focusing on a small number of priorities.

Key Takeaways:

  • Incentives are a great way to drive impact, regardless of your use case (generate pipeline, sales, gaining study participants, etc.)
  • It’s important to find the sweet spot when incentivizing. Don’t offer a discount so high that people take the offer without any interest in the product; make it just low enough that it attracts people who genuinely have an interest. 
  • Define your ideal customer persona and stay focused on a few key items to go after them.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Using Incentives to Drive Impact

Dana Barrett, VP of Marketing at Tremendous, shares about incentivizing your ideal customer.

Using Incentives to Drive Impact
Ian Faison
Ian Faison
|
February 20, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.

In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participants in studies, etc. She also talks about carefully identifying your target persona and focusing on a small number of priorities.

Key Takeaways:

  • Incentives are a great way to drive impact, regardless of your use case (generate pipeline, sales, gaining study participants, etc.)
  • It’s important to find the sweet spot when incentivizing. Don’t offer a discount so high that people take the offer without any interest in the product; make it just low enough that it attracts people who genuinely have an interest. 
  • Define your ideal customer persona and stay focused on a few key items to go after them.
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