Why Brand is Your Organizational Glue
Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Ian Faison
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Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Key Takeaways
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
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Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams.
On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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