Strategies to Drive Brand Differentiation

Strategies to Drive Brand Differentiation

Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.

On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

 Key Takeaways

  • It's important to have diversity in your marketing approach
  • The way to be a great demand marketer is to be able to differentiate
  • Automation is so important because if you can automate simple tasks, you can then put your time and value into what you do

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Strategies to Drive Brand Differentiation

Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

Ian Faison
Ian Faison
No items found.
Strategies to Drive Brand Differentiation
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.

On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

 Key Takeaways

  • It's important to have diversity in your marketing approach
  • The way to be a great demand marketer is to be able to differentiate
  • Automation is so important because if you can automate simple tasks, you can then put your time and value into what you do

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Strategies to Drive Brand Differentiation

Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

Ian Faison
Ian Faison
No items found.
Strategies to Drive Brand Differentiation
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.

On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

 Key Takeaways

  • It's important to have diversity in your marketing approach
  • The way to be a great demand marketer is to be able to differentiate
  • Automation is so important because if you can automate simple tasks, you can then put your time and value into what you do

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Strategies to Drive Brand Differentiation

Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

Strategies to Drive Brand Differentiation
Ian Faison
Ian Faison
|
August 9, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Maria Pergolino, CMO of Active Campaign. Active Campaign gives businesses of all sizes access to over 500 pre-built automations that combine transactional email, email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Maria has served as a senior marketing leader for global B2B technology organizations for almost two decades. She’s known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.

On this episode, Maria shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

 Key Takeaways

  • It's important to have diversity in your marketing approach
  • The way to be a great demand marketer is to be able to differentiate
  • Automation is so important because if you can automate simple tasks, you can then put your time and value into what you do
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