Why Brand is Your Organizational Glue

Why Brand is Your Organizational Glue

Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams. 

On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

 Key Takeaways

  • The consumerization of B2B is absolutely happening.
  • Marketers should keep in mind where brand fits into your overall demand gen strategy.
  • Your brand is your organizational glue.

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Why Brand is Your Organizational Glue

Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

Ian Faison
Ian Faison
No items found.
Why Brand is Your Organizational Glue
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams. 

On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

 Key Takeaways

  • The consumerization of B2B is absolutely happening.
  • Marketers should keep in mind where brand fits into your overall demand gen strategy.
  • Your brand is your organizational glue.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Why Brand is Your Organizational Glue

Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

Ian Faison
Ian Faison
No items found.
Why Brand is Your Organizational Glue
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams. 

On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

 Key Takeaways

  • The consumerization of B2B is absolutely happening.
  • Marketers should keep in mind where brand fits into your overall demand gen strategy.
  • Your brand is your organizational glue.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Why Brand is Your Organizational Glue

Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

Why Brand is Your Organizational Glue
Ian Faison
Ian Faison
|
July 28, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he led demand generation, brand, communications, content, and customer marketing teams. 

On this episode, Palmer shares why brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

 Key Takeaways

  • The consumerization of B2B is absolutely happening.
  • Marketers should keep in mind where brand fits into your overall demand gen strategy.
  • Your brand is your organizational glue.
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