The Value of Community
In this special first episode, Kris Lande, SVP Marketing & Community at Salesforce, joins Dan Darcy to discuss what it truly means to be a part of the Ohana, and takes us on her full-circle journey from being a Trailblazer to now helping support and enable the Trailblazer community.
(upbeat music)
- Welcome to Inside the Ohana.
I'm Dan Darcy, Chief Customer Officer at Qualified.
And today I'm joined by an inspiring colleague
and Ohana sister, Chris Landy, Chris, how are you today?
- Oh, hey, Ohana brother, I'm pretty well.
I'm really happy to be here.
- I mean, I wore this special golden hoodie just for you.
- Yeah.
- For today's interview.
- So, so I'm- - We're matching here.
- Yeah, exactly, go trailblazers.
So I wanna dive right into our first segment, Ohana Origins,
and you know, we're winding back about 12 years ago.
How did Salesforce first come on your radar
and what was your first job at Salesforce?
- Rewind even further back, more than 12 years ago.
So back in 2003, I think is when I first got introduced
to Salesforce and I was working at a little startup
in Seattle, Washington, and I was doing that thing,
and I think a lot of us do startups
where you have all of the jobs.
I was doing marketing, I was doing events,
I was doing sales ops, I was doing all of these things,
and I was also owning our CRM administration.
I think that kind of situation probably sounds pretty familiar
for a lot of CRM admins out there.
You have a lot of jobs and a lot of hat.
- Would you say you were an accidental admin?
- It was 100% an accidental admin.
It was that exact situation where I was doing a lot of jobs
and my boss came to me and I was like,
"Hey, we have this CRM thing and we need someone
to be the admin of it.
I don't know what that means, but can you do it?"
And I'm a yes person.
So it's like, "Of course I can do that.
That sounds fun.
What is CRM?"
First, tell me what that is.
(laughs)
But that's actually how I got introduced to CRM.
And we weren't using Salesforce at first.
We're using a different product, which I won't name,
but I will say it was not easy.
And I started petitioning at that point
to get Salesforce into our company.
So finally, after working on it and working on it
and petitioning, I got my company to buy Salesforce in 2003.
And I did the whole data transfer into Salesforce,
which I learned at that point.
When you do that process, you learn a product inside it out.
Like I learned about databases.
I learned how to get all of the information
out of our old CRM system and into our new one.
- I mean, that's incredible because you embody basically
where we're gonna get into later,
the whole trailblazer revolution
and the army that it created.
And it first started with the customer heroes,
which is becoming a Salesforce admin.
That's incredible.
How did you hear about Salesforce at first before
when you were listening?
And I mean, you were using the legacy CRM out there.
- I did the free online trial
and I got my little org set up and oh my gosh,
this is phenomenal.
Like now I can add a field in two seconds
instead of two hours.
And I just had that aha moment, like this is amazing.
And that's when I started my petition
to get my company to buy Salesforce.
And I think like, you mentioned the introduction
to trailblazers in our community.
And that was when, so I had my first introduction
to the community.
This is back in 2003 when I was implementing Salesforce
and I had some questions and that there was those experts
out there that just they wanted to get back.
They wanted to help me, they didn't know me,
but they wanted to help me.
And I just got that taste of how beautiful
the Salesforce community is.
And I was hooked.
Like I became one of those people.
Like when Salesforce did the events around the country,
I was in Seattle then when Salesforce had come to Seattle,
I would show up, I would be like cheering.
And I was just, you know, I was one of those Salesforce fans
and I still am.
And I think it is because of the community
and because how easy it was to become part of this,
Ohana, even back in 2003 before I worked at Salesforce.
- I love hearing your passion about this and the community.
I'm curious though too, just, you know,
how did you come to Salesforce, the mothership, you know,
and your first job happened at Salesforce?
- My husband and I were looking for a change
and we were looking for a move from moving from Seattle
to San Francisco.
And at that moment, I was like,
there's one company that I want to work for.
And it happens to be in San Francisco
and I am gonna go for it.
It was a product marketing role for Chatter.
So I had interviewed for product marketing position
for Chatter, I didn't get that one.
But then soon after I interviewed
for a product marketing role for Salesforce Cloud,
which is, you know, our flagship product.
So that is the job that I ended up moving
to San Francisco for my first job at Salesforce
was on the Sales Cloud product marketing team.
- What year was that and what was the size
of the company at the time?
- So that was 2010.
So I've been at Salesforce almost 12 years now.
And I believe the company was right around 4,000 people
so when I started Dan, I think you had been there
for two years, right?
- Yes.
- Yeah.
So I think there was around 4,000 people when I started
and I remember I came from a 30 person company.
So I remember thinking like, whoa, this company is huge.
It's 4,000 people.
And now looking back now we have what 75,000 people
working at Salesforce.
And I think it's just, I mean, it's amazing the growth
that we've seen.
It's just incredible.
- I remember when you first started,
I just will brag on your behalf
because I think one of the things that made you
completely different from the other product marketers
was that you actually were full on in the product,
knew the product like the back of your hand.
Not saying that the other product marketers
didn't know how to do that, but you were,
you know, one of the customer heroes that we would profile
in a lot of the marketing materials.
And I thought just that sparkle and that differentiation
that you brought to the team was pretty awesome.
What was your first initial impression of Salesforce
at the time?
Just inside, inside the Ohana, if you will.
- Yeah.
Well, you know, once I got past my immense imposter syndrome
when I first started, you know,
'cause I was this, you know, I was this admin girl.
Like I was a Salesforce admin and I felt like,
like, oh my gosh, this is my dream job.
And I'm here and I'm working with these incredible people.
I just remember meeting my fellow marketers
and just, you know, really smart, talented, skilled people
and just feeling in awe of all of these marketers.
And just, I was so excited about everything
that I had to learn from everyone.
'Cause I was really a self-taught marketer.
No, I didn't get my MBA.
I call my startup that I worked at.
I called out my marketing MBA.
I learned everything on the job
and I taught myself everything.
And so I was really excited to really come to Salesforce.
And, you know, really go to marketing school.
Like really learn marketing from the best marketers.
And Dan, I look at you when I say that you're one
of the best marketers.
And when I started, I was just so excited
to learn from folks like you.
- Oh, thank you.
I mean, I appreciate that.
I mean, speaking of marketers,
you know, one of your first managers, Scott Holden,
you know, who was a Salesforce product marketer at the time.
And now he's the CMO of ThoughtSpot.
His reputation around the office was that he had just
incredible and beautiful hair.
And I guess my question to you was just how beautiful
was his hair?
And did you ever see not code at all?
- I don't know.
The best question.
So Scott hired me.
So thank you, Scott Holden, for hiring me.
And yes, I was definitely intimidated of Scott
when I first started because he does have quite
the beautiful mane of hair that is for sure.
- Scott, I just love you if you're hearing this
and just wanted to make that little shout out there.
But so Chris, you've really obviously experienced
the Ohana firsthand.
And when I ask folks about the Ohana,
I feel like everyone describes it differently.
But I'm curious, how would you describe the Ohana?
And what does that really mean to you?
- This company and the folks around me
have truly become my family.
All of my, I look around me and like all of my friends
are people that I've met at Salesforce.
And I, the customers that I've met too,
like some of our troubleers or customers
are lifelong friends.
Like I get holiday cards from them.
I send holiday cards to them.
And so it is, we talk about Ohana, we talk about family.
And for me, that has been my experience.
Like this has become my family.
And I think we've all gone through
something special together.
And what started going from a 4,000 person company
to 75,000 people and all of the growth in between there.
Like there's really special experiences and memories
that we've all been through together.
And I do truly feel like this is my family.
- Exactly.
I mean, and that's where I find it so hard
to describe to folks.
And that's what the mission of this podcast
is really all about is just trying to help people
understand what being part of the Ohana
and being and experiencing the Ohana is all about.
So I want you to brag here, Chris,
because you've been a part of some pretty incredible launches
over your time with SalesCloud,
the Salesforce One mobile app and Trailhead.
What would you say is one of your biggest successes
or something that you're most proud of thus far?
- So I was working on Salesforce One, our mobile app.
I was working on Salesforce One marketing.
And I moved over to the admin relations team.
And I really viewed this as like,
well, I'm kind of coming back home,
like from my admin past.
Now I get to work with ourselves,
for Salesforce admins.
And I am, I feel really proud of everything
that we were able to do for our admin community.
You know, we created this whole program
of the content that our admins needed
because we really didn't have,
we didn't have a program at Salesforce
that was directly talking to ourselves for Sales admins.
We had this for our developers,
but our admins are so important to Salesforce,
so important to our customers.
And we needed a team that was just focused on them.
You know, we talked a lot about, you know,
good stuff, no fluff.
Admins do not like to be marketed to,
they want to know what the product does,
what it doesn't do, how to use it.
And they want, they want that good stuff, no fluff.
And that was, that was like a really great learning lesson
for me.
And I really learned audience marketing.
And I learned the importance of really lifting up
and empowering our customers, our trailblazers.
And that was when I first learned, you know,
what we call trailblazers marketing.
When you have a trailblazer or an admin or a developer,
you hand them a mic and you get out of their way.
You let them talk about the product
and the way that they want to and their words.
And they do the best marketing for us.
Like they are way better talking about our products
than we are.
And that's something I just really learned,
is like the power of our customer voices
and our marketing.
And that was something that I hadn't learned before.
- You've mentioned now trailblazer, I've mentioned it as well.
And we've mentioned admins, we've mentioned, you know,
co-workers.
I want to explain for the audience what a trailblazer is.
How do you define trailblazer?
And how do you think about it?
How would you describe it to the audience?
- Yeah, I define a trailblazer as a leader,
a learner and an innovator and someone who is doing magic
on the Salesforce platform.
And they are driving their career.
They are making change in their company.
They are bringing change to their community.
And these are really like, they're the change makers.
They are people who are driving the future forward.
They are using digital first skills.
And they are really like, they are poised
for the jobs of the future.
And these are the people who are leading the way.
And, you know, I think a lot about, you know,
the hoodie that you and I are both wearing down.
You know, this was something where, you know,
we really wanted to put that identity of trailblazers,
front and forward.
Like, you know, a lot of times you'll see,
we put a brand across like sales cloud or Salesforce.
We put a brand across, but we really wanted to lift up
and empower that identity.
And the products are still there.
You know, we have, you have a trailhead on the hoodie.
You have a sales cloud or a Salesforce on the hoodie.
But it's really the person and the identity
and the products are supporting them.
And that's really how I picture with trailblazers.
Like, it's all about the people and the product support them
and help them do amazing things, but it is about the person.
- I feel it too.
It's one of those things when you put on this hoodie,
you feel part of a bigger collective of amazing people.
And it's just, it's something that, you know,
it's hard to describe again as well too.
Now, on the opposite side of the spectrum of, you know,
talking about some of the things that you're most proud of,
what would you say is one of your biggest lessons learned
at Salesforce?
- I really think it is as a marketer.
You know, I've been a marketer for years now,
and I think as a marketer that vital switch
of putting the person first, the person first
about the product, it's about the people.
It is about the identity.
It's about what they want.
It is not about, it's not about how your product
and getting your product in their face.
It's about who they are and how to empower them to do better.
And the product will follow.
And I think that was a really important lesson for me
and one that I didn't, I think when I was, you know,
back working, working in product marketing,
and even in my startup days, I didn't know that lesson.
I wasn't, I wasn't always putting the person
in the identity first.
And it is all about the people and the community.
It is their community, and we are here to support
that Trailblazer community,
but it is all about the people at the end of the day.
And that's then, I think, one of the most important lessons
that I've learned over my 12 years here.
Chris, one of my favorite stories from the early O'Hanna days
was the protest of the cloud must go on.
Oh, yeah.
Can you tell the listeners out there about this entire story?
And I'll definitely add to it a long way,
but I want you, I want to hear it from your point of view.
It is an amazing story.
So, well, part of the story happens before I came to Salesforce.
I think even before you were at Salesforce.
So, Salesforce has been known for what we know.
We like to do guerrilla marketing.
We like to really make a statement.
And years and years ago, it was probably,
I'm gonna guess in maybe 2003, 2004,
Salesforce picketed outside of one of our competitors'
conferences, and we had signs that people were holding,
like protest signs, and it was just this amazing,
amazing kind of guerrilla marketing effort that they did.
And then fast forward, gosh, probably two years later.
So, when this was my first year at Salesforce,
this is 2011.
We had something similar happen,
where it was one of our competitors' conferences,
and Mark Benioff, our CEO, was meant to speak at that conference.
And then somehow, the night before, his keynote got canceled.
And so, we decided to go back to our roots,
go back to our guerrilla marketing,
and we decided to stage a protest.
And that next day, we only denied, we made these signs
that said things like, "Cannot stop the cloud,
and the cloud must go on."
We showed up outside of the conference,
and we got back to our roots, and we protested.
And it was one of the, number one,
it was my most fun day I've ever had at Salesforce.
But it was also just like, an amazing guerrilla marketing effort.
And Dan, you were there.
I know this was so much fun.
We loved it.
- What I loved about that so much was,
we were supposed to deliver a keynote at this conference,
but since it was canceled, we were like,
we still need to deliver the keynote.
But where are we gonna go?
- Well, we rented out the restaurant at a hotel
across the street, and we actually streamed
and delivered the keynote there,
full on with live demos, the guest speakers,
seating, and the protest was happening just right outside.
I think it was one of those,
that's in a moment to me that really stands out.
And as we were talking, it just came to mind
where I'm like, "Oh my gosh."
You were front center, Chris.
I think you and Sean Alpert were on TV, picketing, and--
- They made up a cheer at one point.
- Yeah.
(laughs)
- That's awesome.
I love that moment.
- Yeah, that was really fun.
And I think when you think about just the memories
that we all have and some of the great things
and innovative things that we've done together,
that is top of mind for me,
and how quickly we can all act together.
That was something that I got the email or text about this,
I think 8 p.m. the night before,
and we showed up there at 8 a.m. the next morning,
signs made, ready to go, t-shirts,
I think we had umbrellas too, 'cause it started raining,
and it was just phenomenal.
The power of a group of people who are passionate,
who are innovative and can roll fast together,
and cheers to you, Dan, for getting together,
keynote in a whole new venue,
but in one day, just incredible.
- That was the entire team, but thank you.
That was an incredible Ohana moment.
Let's get into our next segment, "What's Cooking?"
So Chris, talk about how you got to where you are now,
and what's your journey been like to get to your current role?
- Yes, I have had many roles at Salesforce, actually.
I'm someone who, I get excited about a lot of things,
I'm passionate about a lot of things,
and that kind of turns into a lot of yeses,
and it kind of guides you there,
and that's been a little bit of my career journey
at Salesforce, is I get excited about something,
and then I'm like, do you need help?
Can I work on this?
And that kind of guides you into your next path.
I started on self-clad product marketing,
I got really excited about our events,
I think Salesforce does the best events in the industry,
and that actually brought me to working on
what we call our campground,
which is our presence of Salesforce at our events.
I started working on our campground,
that led to my next role,
and then I got really excited about the things
that we are doing in mobile.
This was something from my past role,
I knew how important mobile was for our customers,
and I got really excited about this mobile app
that we were launching,
and again, I was like, this is really cool,
can I work on this, can I be part of this?
And then I joined the mobile team,
and so each thing, I get excited about something,
and it kind of leads me into my next role,
and that's the same thing that happened
when I joined our admin relations team.
I had heard about this admin relations team
being started up, there was just a couple people on the team,
and I knew the person who was running it,
and I went to her and I was like,
I think you need help, and I can help you,
and I'm really excited about this,
and I used to be an admin, I speak their language,
and that really led me into this whole audience marketing realm.
- What are you working on currently?
- So today, my role is Trailblazer ecosystem,
and what that means is helping anybody become a Trailblazer
in the Salesforce ecosystem and see success,
whether that is getting started with Trailhead,
getting into our community,
becoming an admin or a developer,
so anything that gets people excited
and into ourselves force ecosystem,
that is the thing that our team works on,
and our whole goal is to empower more people
to become Trailblazers.
- And how do you do that?
I'm curious, how do you attract new Trailblazers
to the ecosystem?
- A lot of our job is just sharing the opportunity.
I think, I shared, I was an accidental admin,
it kind of fell on my lap,
and so many different Trailblazers in our ecosystem
have that same story, where they kind of accidentally fell
into it, and then they're so thankful,
like, oh my gosh, I cannot believe I fell
into this amazing opportunity,
and what we wanna do is we want to make that less
accidental, we want this to be a opportunity
that people can choose the path, pursue, and go after it.
And our team is working on really creating those pathways,
whether that is free learning through Trailhead,
or joining our community, through mentorship,
so finding those pathways for anybody
to become part of the Salesforce ecosystem
and find that success and change their lives
and change their careers.
This is what we're really all about,
like we want to empower more people
to have success with Salesforce.
You know, we have so many great stories of Trailblazers,
like you probably heard the stories of folks like Zach Otero,
who went from factory worker to analytics admin,
or Tony Nguyen is one of my favorite Trailblazer stories.
He's a new Trailblazer, he worked at a sandwich shop,
he lost his job during the pandemic,
he found Trailhead in our community,
and he learned Salesforce,
and now he's an admin and earned an amazing salary,
and he just completely turns his life around,
and we want more people to be like the Zach Otero's
and the Tony Nguyen's of the world,
and to see that success with Salesforce.
>> A really quick shout out to Tony,
I just saw actually that he passed
his service cloud consultant service chat.
So, yeah, so I just want to say a huge shout out
to Tony, congratulations, and that's pretty awesome.
So, you know, Chris, we talk about the Trailblazers
being the change makers, you know,
especially in the Salesforce ecosystem.
I'm curious as to how do you think,
what role does the Trailblazer community play
in the larger part of the Ohana?
>> You've probably heard the IDC stats
of 9.3 million jobs being created
in the Salesforce ecosystem by 2026,
and these jobs are being built and created
because of Trailblazers,
and they're being built and created
because of folks like you, Dan,
like I look at qualified.
Qualified is an amazing Trailblazer
in the Salesforce ecosystem built on Salesforce,
and it's just you look at the success
that qualified has had,
and you are growing, you are hiring people,
you are creating more jobs
in the Salesforce ecosystem,
and that is what we want more of.
Like those are Trailblazers that we want more of
that are really, you know,
not only building their own careers on the Salesforce ecosystem,
but creating that opportunity for other people,
creating jobs for other people.
That is like the true Trailblazer factor and scale
that gets us really excited,
like that scale and that multiplier effect
in the Salesforce ecosystem.
>> Awesome.
So Chris, let's get back to your role.
What's next for you and your role,
and how are you shaping the future?
>> Well, what's next?
So top of mind for me right now is our TDX conference,
which is our Salesforce developer conference.
So we're bringing it back this year.
So our team runs and leads this event,
and I could not be more excited about
what we're doing with it this year.
So we are making it bigger,
making it better than ever.
We're bringing it back in person,
so it'll be in person and online.
And we are really elevating TDX
to be for all Salesforce developers,
who are all of the ecosystem.
You know, traditionally TDX has been
for core Salesforce developers.
This year we are opening up and making it
for Black developers, for MuleSoft developers,
for Tableau developers,
for every single developer in the Salesforce ecosystem,
because there is so much innovation
and so much to learn in the Salesforce ecosystem
that we really wanted to make this one Salesforce DevCon.
So we're elevating it,
we're actually changing the name this year,
we're calling it TrailblazerDx,
'cause we really want to focus around that identity
and that persona and the people.
And so we are rebranding, we're elevating it,
and we're making it for all developers
in the Salesforce ecosystem.
That's what we're working on right now,
and we're very excited.
We just got to save the date out today,
so we are pumped.
- And when is the Save the Date?
- So TDX will happen in San Francisco
on April 27th and 28th.
So, mark it in your calendar, it's gonna be great.
- Well, I can't wait to be there either.
- You will be there.
- Yeah. - Yes.
All right, let's get into our final segment,
the future forecast.
Chris, what do you envision as the future
of the Salesforce ecosystem?
- You know, the Salesforce ecosystem, I think is...
Number one, I think there's just such incredible opportunity
in the Salesforce ecosystem.
When you become part of this ecosystem,
you are part of this lifelong movement,
and there is so much opportunity.
Salesforce is constantly evolving,
we're constantly innovating,
and there's always new things to learn.
So this is an ecosystem that you can join,
and you can grow with for your entire career.
We have admins and developers,
and people in sales and service
who have been using Salesforce
and been in the ecosystem for over 20 years,
and that is amazing,
they built their careers on Salesforce.
And I just think what's exciting for me is just,
that is the future.
Like it is going to continually evolve,
continually innovate,
you know, we acquired Slack last year.
That is a whole new set of skills
for those in the Salesforce ecosystem to learn,
and I'm sure there'll be future acquisitions
in the future where there's more new skills to learn,
and it's just, it is an ecosystem
that you can always grow and evolve with,
and you can be part of for your entire career.
And that's what I'm most excited about.
And we've spoken a lot about the Trailblazer community.
How do you see that evolving in the future?
Is there maybe a platinum hoodie that is coming out,
like any spoiler alerts for the Trailblazer community?
Um, no, no plat, no plat, platinum hoodie
that we're planning right now.
I think gold is kind of where it's at, Dan.
I know you've got, you've got the gold hoodie.
Um, you know, we just, I think there,
as we continue to grow and evolve the community,
there's more focus on more personas.
I think we've done a really great job
at, you know, creating some great community around,
around admins and developers and marketers.
And I think the future is really building up more
of our, of our personas or key personas,
like bigger community for sales and service and IT.
I think that is really the future for us is just,
you know, that magic that we've seen,
bringing that Trailblazer magic to all of our personas
and having everyone have that home and that community.
And just really adding more fuel to that
is the future for the community as I see it.
You brought up personas, which, you know,
we didn't even touch upon here.
And, you know, I, you know, I actually brought Ruth here
and people don't understand, you know,
they think it's crazy.
Oh, Salesforce is just making a lot of mascots.
But I want you to explain, you know,
what are these mascots?
And, you know, I mean, for example, who's Ruth?
Yeah.
And I have, so I have some friends back here.
If you can see, I have, see, I have Cody
and I have Cloudy over here.
And I have, oh, I have Ruth as well and Astro
and Max the Mule.
And, you know, I think people see these and they're like,
okay, so they're fun.
But there is, there's so much more to our characters
than that.
Our characters really embody the values,
not only of Salesforce,
but they embody the values of our community.
And they all stand for something.
You just held up Ruth.
Ruth stands for our Salesforce Architect.
And we have Cody.
Cody codes.
Cody stands for our developers.
We've, yes, we have Cody there.
We have Cloudy who is,
Cloudy the goat stands for our Salesforce admin.
So all of these characters mean something
and they really embody and they reflect our community.
And you'll notice we have, you know, there's,
there's male characters, there's female characters,
there's gender non-binary characters
because they really reflect the incredible diversity
that we see in our community.
And we want our community to see themselves
in those characters.
And that's really, that's really kind of the thought
behind the characters and what they really need
to our community.
And it's been incredible seeing the community embrace
the characters, you know,
people have gotten Astro tattoos.
We see people making their kids birthday cakes
with the characters on them.
It is incredible to see how the community
has just embraced the characters
and really made them their own
and really see themselves in the characters.
- Now moving back into the segment of the future forecast,
can you give us a prediction of where you see
the tech industry and the CRM industry
as a whole headed in the future?
- You know, a trend of course that we've all been seeing
in the last two years is like,
everything has gone digital first.
And that was just, you know, the pandemic forced us.
Everyone was kind of slowly moving there,
but then two years ago overnight,
we all had to go digital first.
And I think that's really where everything is going,
is thinking digital first
and every single thing that you do.
And when I think about that, you know,
I think about trailblazers and the people
that help us get there,
help us all of our companies,
all of our customers become digital first.
And, you know, it's learning these skills,
whether that is learning how to digitize processes,
learning how to set up AI,
learning how to build e-commerce platforms
or learning how to build chatbots
to do customer service.
These are all the skills of the future.
And that is where CRM is headed.
And, you know, when we think about the future of CRM
and trailblazers and their role in that,
it is learning those skills.
And we teach those skills for free.
Like we have trail pad where anybody can learn these skills
and anybody can learn those digital first skills
and get one of those jobs of the future.
That is where I really see everything going.
I see CRM going there and I see trailblazers
being the ones who are leading us there
and having those skills to take,
take our customers, take the companies using Salesforce
into the future.
>> And what does the future of Salesforce look like?
>> We have Salesforce just growing like crazy.
And I mentioned, I mentioned the sad of 9.3 million jobs
created in the ecosystem by 2026.
And I think that, I mean, that is absolutely phenomenal.
If you just think about that economic growth
that Salesforce is creating as part of our ecosystem.
And this is, you know, this is not just Salesforce jobs.
This is jobs at partners like qualified.
These are jobs that trailblazers are creating.
And that's, I mean, I think that opportunity
is the biggest opportunity that we have.
And the Salesforce ecosystem is just creating
this whole new economy that people can be a part of
and can literally change people's lives.
They can give them a new career,
it can help them create generational wealth.
They can really change their lives for themselves
and for their families.
That's, I think, where the future is.
And then it gets me really excited.
>> So last question.
Any advice for an aspiring marketing leader of community?
>> I would say my advice is,
this is a lesson that I learned along the way,
but is always thinking audience first.
Always thinking what your audience needs,
what they want and what they're saying.
And listen to them.
You need to listen to your community.
You need to follow where they're going.
You need to follow their lead and do not go against them
because you're not going to go anywhere.
And so just like sailing, follow the wind, follow the waves,
follow your community and listen to them.
And that is going to be how you're going to get
to the right place faster.
And that's been one of the lessons that I've learned.
It's just the importance of putting your audience first,
listening to them and putting their needs first.
>> I love that advice.
Thank you for sharing that.
Chris, this has been so much fun.
I mean, before I let you go,
let the listeners know where they can find you.
And if there's anything else,
is there anything else you'd like to share
or plug with the community?
>> Sure, yeah.
So first of all, anyone who isn't part
of the Treblezer community can join
at Treblezer.salesforce.com,
become part of this amazing community
that we're talking about, part of the Ohana,
which is what this talk is all about.
And of course, I'm happy to help you along the way
you can find me at Twitter @ChrisLandy.
That's K-R-I-S-L-A-N-D-E.
And I love hearing people's stories
of how they are succeeding in the Salesforce ecosystem
and succeeding at the Treblezer.
So please share your story with me.
I love hearing them.
And I can't wait to hear from you.
>> Thank you so much, Chris.
>> Thank you.
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