Championing Owned Media Experiences for Brands

Championing Owned Media Experiences for Brands

Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus.

In this episode, Anthony shares the many benefits of companies distributing content on their own domains, the idea of a more efficient content feedback loop, and how owned media is the way forward.

Key Takeaways:

  • The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let’s create compelling content and utilize more marketing automation strategies. 
  • Unearth peer-driven insights. If we can learn from what we’re all doing in real time, we can fundamentally change how we think about how we’re serving the right information to the right people by utilizing our peers through their expertise and insights.
  • Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.

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Championing Owned Media Experiences for Brands

Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands.

Ian Faison
Ian Faison
No items found.
Championing Owned Media Experiences for Brands
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus.

In this episode, Anthony shares the many benefits of companies distributing content on their own domains, the idea of a more efficient content feedback loop, and how owned media is the way forward.

Key Takeaways:

  • The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let’s create compelling content and utilize more marketing automation strategies. 
  • Unearth peer-driven insights. If we can learn from what we’re all doing in real time, we can fundamentally change how we think about how we’re serving the right information to the right people by utilizing our peers through their expertise and insights.
  • Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Championing Owned Media Experiences for Brands

Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands.

Ian Faison
Ian Faison
No items found.
Championing Owned Media Experiences for Brands
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus.

In this episode, Anthony shares the many benefits of companies distributing content on their own domains, the idea of a more efficient content feedback loop, and how owned media is the way forward.

Key Takeaways:

  • The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let’s create compelling content and utilize more marketing automation strategies. 
  • Unearth peer-driven insights. If we can learn from what we’re all doing in real time, we can fundamentally change how we think about how we’re serving the right information to the right people by utilizing our peers through their expertise and insights.
  • Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Championing Owned Media Experiences for Brands

Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands.

Championing Owned Media Experiences for Brands
Ian Faison
Ian Faison
|
October 3, 2023
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Anthony Kennada, Co-Founder & CEO at AudiencePlus.

In this episode, Anthony shares the many benefits of companies distributing content on their own domains, the idea of a more efficient content feedback loop, and how owned media is the way forward.

Key Takeaways:

  • The old marketing playbook no longer works. Marketers need to be asking: How can we tell more and better stories about our brand and our customers? How can we entertain and educate our prospects? The marketing industry is hungry for authenticity, so let’s create compelling content and utilize more marketing automation strategies. 
  • Unearth peer-driven insights. If we can learn from what we’re all doing in real time, we can fundamentally change how we think about how we’re serving the right information to the right people by utilizing our peers through their expertise and insights.
  • Owned media is the way forward. AudiencePlus is going all in on content production and events to champion brands to own their media channels.
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