Creating Content that Meets Your Customers Where They Are
Juliette Kopecky, CMO at LinkSquares, shares how they’re approaching content creation and connecting better with customers.
[MUSIC]
>> Welcome to Pipeline Visionaries.
I'm Ian Fazan, CEO of Caspian Studios.
And today I am joined by a special guest, Juliette.
How are you?
>> I'm great. Thank you so much for having me.
>> Thanks so much for joining.
Excited to chat all about your background.
We're going to chat about link squares,
marketing to lawyers,
which is going to be fun and much more.
What was your first job in marketing?
>> It's funny. I would say that I found marketing later in life.
One of the things that I always tell people is,
I have a very non-traditional marketing background,
I would say. I actually started out my early career working in finance.
Did that for a number of years before going back to school,
I went to business school at MIT and had always been interested,
in marketing and startups and technology,
and joined HubSpot after business school.
I was an early HubSpot employee,
but actually I started out there working in sales,
and then I worked in product before joining their marketing team.
I love that intersection between sales and product and marketing.
But that was my first marketing role.
That would have been in probably 2012,
so fairly late in my actual career.
I graduated college in 2003,
so for those doing the math on it.
But really grew up my marketing career from there,
and found a love and passion for it.
>> Flash forward to today,
what does it mean to be CMO of link squares?
>> To be CMO at link squares.
I joined link squares almost four years ago,
and really built marketing from the ground up when I joined four years ago.
I was the only marketer,
and to where we are today.
Our marketing team is about 32 people.
To be CMO at link squares,
what I do is I oversee all of marketing,
so that includes content, demand,
gen, or creative team,
and also our product marketing team.
Really what it involves,
I would say my role today is very different than what it was four years ago,
when it was just like a marketing team of one.
But it's really setting marketing strategy as a whole,
and defining how we generate demand and awareness for our product and company.
>> We're going to get into all that here in a little bit.
Let's go to our first segment,
the Trust Tree, place where you go.
If you're honest and trusted,
you can share those deepest, darkest, pipeline generation secrets.
Zoom in out, what do you all do,
and who are you selling to, what is link squares?
>> Yeah. Our core product is an AI powered CLM.
So that's contract lifecycle management.
We help businesses write better contracts,
understand what's in their contracts,
and collaborate on that process across the team.
We actually just last week announced our latest product,
which is actually our first product outside of CLM,
and it's task management for legal teams.
So helping them manage all of those key projects and things that they do,
that may be fall outside of contracts as well.
For us, our key target buyer is in-house legal teams.
Typically, that is your general counsel,
your chief legal officer, occasionally it's your head of legal operations,
and sometimes it's your CFO.
>> Yeah. So within that buying committee,
obviously a few different types of personas,
how do you think about going to market with those different personas?
>> Yeah. I think for us,
I have worked at a number of different software companies,
and before I joined link squares,
I will say that marketing to legal teams was something that was new to me.
I had worked at HubSpot before, and we were marketing to marketers.
I had worked at a backup company before,
and we were marketing to IT folks.
So legal was a new audience for me to market to,
and to really understand,
and to dig deeper into,
and really understanding some of their buying habits,
and what's interesting for legal teams purchasing software.
A lot of times when they're looking at something like link squares,
it might be the first time that they are looking at software that is designed
for legal,
which I think is very different than like if you asked me and you said,
"Hey, Juliet, what does your marketing tech stack look like?"
I would probably name for you 20 to maybe 30 pieces of software that we use on
the marketing side,
to do better marketing, and that are very specific to marketing and what we do.
You ask a typical legal team what pieces of software do they use to do their
job?
A lot of times they might mention something like, "We use Excel Spreadsheets.
We use Microsoft Word to write our contracts,
and we manage our tasks and our projects,
or key terms in those contracts and in Excel Spreadsheet,
and we store everything in a shared network drive."
I think what's really interesting there in terms of the software purchasing
process,
in terms of evaluating technology and taking a look at it,
legal teams are just earlier on in that process than other groups within an
organization.
Yeah, they sure are. It's pretty crazy.
As a whole new horse of legal teams pretty often when we're doing contracting
and all that stuff,
and boy, same thing every time.
Redline in Google Docs that have turned into Microsoft Docs that have turned
into
15 different types of formatting, and it's absolutely maddening.
Absolutely. I think what really stood out to me about Ling Squares is that,
even for those of us that don't work in legal,
all of us have dealt with contracts.
Exactly what you're outlining in terms of negotiating a contract,
working with redlines, I think, for most people in their career have gone
through that process,
and know some of the pain and frustration of going through it,
and have wanted that process to be easier and better.
That's really what we do at Ling Squares,
and I think across the board, even though our key buyer is a legal team,
I think everyone has felt that pain of wanting to create a contract faster
and having that process be easier,
and then even understanding where I know,
even as a marketer, where I've had to go back into contracts that we've signed
last year or the year before,
to really do a deep dive and understand it, and all of that process is easier
with Ling Squares.
What are the types of accounts that you're going after?
Yeah, we've focused pretty squarely on the mid-market,
is that what you mean in terms of the area?
I think that for us as a business, though, we're certainly industry agnostic.
One of the great things that I think has really led to our growth as a company
is that,
all companies use contracts to do business,
so there isn't one specific protocol or industry that we focus on,
that we're pretty squarely focused in terms of company size on the mid-market.
Yeah, what's your marketing strategy?
I think for us, it is certainly, if I think back to when I started at Ling Squ
ares four years ago,
it has certainly evolved over time,
but really for us, a lot of what we focus on is thinking through what are the
different channels,
obviously, that our key buyer uses to make their decision process,
and then also focusing on knowing that some of these key characteristics about
them,
where they're newer to purchasing technology, that they haven't maybe
implemented a lot of technology
on their own before in that evaluation process.
And what we focus on is, one, certainly from an education and thought
leadership standpoint,
like, how do we help educate our buyers into different ways that they should
think about,
like their contracting process and even their legal function as a whole?
How do we educate them and help them with that process of understanding
technology,
and how to make that purchasing decision?
And then also showcasing for them the real true value that Ling Squares
provides them.
And in terms of different channels that we focus on, probably typical, as you
see,
with most marketing teams, I would say one thing that really differentiates
ourselves when I think
about marketing as a whole is that we do a ton of events. We do find that legal
teams use events
as an opportunity to evaluate new pieces of technology. They go to events to
learn about,
new solutions out in market. And that's probably something that's very
different
than what I've seen versus other companies that I've worked at in the past in
terms of
particular buying habits. Yeah, that is really interesting. I'd imagine,
especially if there's,
if this is probably a brand new budget item most of the time, right? If they've
never
bought any software for them specifically, I'd imagine that that process is a
little bit more
got to wait for the budget to hit, you're not to hit, but to be actually built
in.
Well, what I think is very interesting is that I would say, yes, in terms of a
line item in the
budget, legal software isn't always something that's a line item that exists.
But if you think
about your legal team at an organization, they actually have access to a lot of
budget, right?
And actually have a lot of sway in terms of that budget when you think about
outside council, like outside legal fees that they might use a law firm to
manage. Like,
typically that budget is very, very large. And certainly if a company is in a
high growth phase,
where they might be fundraising, or maybe they're looking at M&A, or they're
doing different like
due diligence projects, or thinking about expanding into new markets, where
understanding what's in
their contracts and creating better contracts and managing all the tasks that
are involved in it,
that in terms of their access to budget, it's pretty large. And typically your
legal team,
like your general counsel, will roll up directly into the CEO of the company.
So they definitely
have a direct line of sight into decision making and being able to make that
case for improving a
process and driving those decisions and having access to budget. But yes, I
would agree that they
don't always have that line item where it's like legal software, X amount of
dollars. And so a lot
of times when we talk to legal teams, sometimes it's having them think about
their budget,
in different ways in terms of the allocation and showing them a really clear RO
I with their
software, in terms of the projects that they're working on and they're looking
to do.
Yeah, that's super fascinating. And a much more interesting and dynamic sales
cycle when
there is budget available and they just have to carve it out as something else.
I mean,
because the legal teams are generally speaking so minute driven, because they
're like,
hey, 15 minutes is X amount of dollars. I'd imagine that they could probably
get to an ROI number
pretty quickly, right? I mean, I'd imagine like, hey, this cost me, however
many 1.75 hours on a
given week that I'd or month that I don't have to deal with. And like, that's
whatever 600 bucks
an hour or so. Absolutely. You know, you think about for most legal teams, if
you're using outside
counsel for a due diligence project, right, you're getting that itemized bill
and you can see,
you know, how many hours were found on a project and what, you know, usually it
's like those six
minute increments that you're getting, getting billed to. And so when you think
about like the time
saved and how you can improve a process for them, it's, it's in some ways a
very easy calculation.
I would say on the link square side, you know, we certainly help our customers
make that process
easier. Like one of the great pieces of content that we created last year is we
partnered with
Forrester and Forrester did a study on our customers. They call it their total
economic impact report,
T.E.I. report for short. Essentially what they did is they took a look at our
customers and
interviewed a number of them and they said, you know, what, what are the quant
ifiable benefits
that you see with using a product like link squares and they distill it down to
a number.
And they found that our customers see a 352% ROI with the investment that they
use that they make
with link squares. And what I love about that is in terms of answering that
question, like,
what results will I see with using link squares? What are the tangible quant
ifiable benefits in
terms of time saved in terms of processes improved in terms of risk mitigated
that we have a very
real like number that we can point to with data? And I think it's so powerful
in that purchasing
process because our customers, you know, are asking that question. They're
saying, hey, we're
going to change a process that we're doing. What do I get in return for it? And
I don't know about
you, but if you told me I could get a 352% return on something, I would make
that investment all day
every day. Yeah, I mean, if I if I had anything that was that good, I would
lead every conversation
with it. You know, like that would just be my starting point of of every single
thing. Yeah,
exactly. Pretty incredible. Any other thoughts on strategy marketing strategy
or as it relates to
to demand gen or pipeline generation? I mean, I would say for us, you know,
part of really having
that strong demand gen strategy is is having the content behind it, right? And
so we I think like
for me being a hub spot alum, you know, I definitely drank like the inbound
marketing cool aid.
On it, we create a ton of original content in all different forms. We have e
books. We have blog
articles that we we have a video video series that we produce. We have a ton of
webinars that we do.
We do a ton of video content for product videos and different informational
series. And so part
of us having like a really strong, robust demand gen strategy, the foundation
for that is the
content that we create and that we produce. And, you know, we produce most of
it in house and we
have an incredible marketing team that I'm so proud of music to my ears, Julia.
Love it. You
know, content is proving that would that would your ear, right? I mean, you
know, I, you know, I,
of course, I'm biased, but but at the same time, like, there are only reason
why we do this stuff
is because it works. You know, did you know that a video series is a 350% or
350 X ROI or wait,
what was it? 300% or 52% but who's counting? No, but you know, I, I, I just but
like,
I mean, we've seen all the data on videos perform better than than like grading
things. Like,
we know that videos over perform like, so why don't more people do it? I mean,
you grew up with
inbound marketing is, you know, quarter your background. So of course you, you
believe it, but
I mean, we've all seen those statistics too. So I don't know. Well, I think for
that, I mean,
you think about even like your own buying habits. If I think about like, as I
scroll through LinkedIn,
for example, if there was a post where it's just text, right, I might read it,
I'm probably more
likely to read it if it's a post with texts in a photo and probably even more
likely for it to
kind of catch my eye and have it be something compelling if it's text with a
video, right?
And how do they all complement each other? And I think if you just think about
that very
natural way in terms of how we as individuals consume content and what kind of,
what kind of
peaks are interest, I think it's very natural. And I think for me, it's really
interesting. One of
my early hires is I was building out the team was actually a video hire. And I
tell people that,
and it's funny, I was just having lunch with someone today and they're building
out their own
marketing team. And I was talking about how, you know, my first two hires on
the team was an
events person because we saw such a high ROI with events and it's what our
audience uses to
take a look at new products and understand new technology. And the second hire
was actually a
video person. And I'm always surprised at how many people are kind of blown
away by that. Like,
oh, wow, like, that's that was something that's really interesting or that's
that's really risky.
And in some ways, it was just very natural for me to think about video as a
content medium.
First, I think that in terms of the ways in which our buyer evaluates software
and wants to get
comfortable with it, since it might be their first technology purchase that
they were making,
I think video is a great way to showcase our product, help them understand like
how easy it is to use,
you know, what it looks like when they become a customer and what that
experience is like.
I also think it's it's just such a fundamental way for how people consume
content and building
that connection. And it was a really easy way for, you know, just even in the
very early days to
support like the sales process that existed at Ling squares. And so I always
think it's interesting
like how many people are kind of are struck by that. I think it's also a huge
competitive advantage.
For your marketing to have video because video is way harder to do. Like you
mentioned that you
have a video series, which is really cool. And I checked out as part of this,
but but it's not
just that it's the customer videos. It's it's it's demos. It's all those
different ads. Like
quote unquote video is so complex in terms of how many things you can do, but
it's really hard to do.
And if you don't have some type of video component in house, and then, you know
, you could flex
with partners, you could flex with other stuff, or, you know, you can figure
out ways to do that.
But it's just a really big competitive advantage. Because it's way harder. You
know, we always talk
talk about like, there's no traffic on the extra mile. If you go the extra mile
, your competitors
are not going to go there. Like they just generally don't. Yeah, no, and it's
been hugely beneficial
for us. And I agree, I think some of the points that you were making about
bringing it in house
that, you know, what is really allowed us to do is for it to be really
reflective of our brand at
Ling squares, have it aligned with the messaging that we have, and also move
really quickly and
experiment and iterate at that level. I mean, I have certainly worked with
agencies in the past. And
especially when you're working out like a high growth software company, our
product changes
all the time. And we're constantly evolving our product in terms of new
features,
new functionality. And the worst thing is always when you work on a large scale
video project,
and you get to the very end, and it might be like three or four months later,
and you're like,
oh, we changed our messaging on this. The product looks totally different now
than what, you know,
like what we started out with. And oh, can we include this other thing in it?
And you're just
not able to move as fast as you want to. And so I very much so believe in like
bringing these
skill sets in house to really quite frankly match the pace of the company that
we're working at.
I think it's always thinking about like, how do these different things
complement each other,
right? It's not an either or scenario. It's not as if we have only chosen to do
video and we do
zero written content, right? But how do they, how do they complement one
another? And how do we
think about different themes and sort of topic areas that our audience cares
about and wants to
learn more about? And then how do we, how do we meet them where they are? I
mean, I know for me,
it's not, it's not always that I want to watch a video. But certainly if I'm
looking to learn
more about a piece of software, right, being able to see a video is, is, is
going to be a
much different experience than just reading a block of text on it. If there is
a new skill that I'm
trying to learn, like depending on like what that skill is, sometimes video
content is the best
medium for it. Sometimes I want that written out step by step instructions on
how to do something
and or something that, you know, as I'm doing it, that I can almost have it
like open next to me.
And I think for us, that's what we always think about is what is like that
piece of content or topic
area that we want to build upon that like our audience cares about and what is
going to be like
that best medium for it. And sometimes it can be the same topic area and
different pieces of it,
like a bite-sized piece of content might work well in an audio podcast, whereas
a detailed sort of
step by step here's how you use the product goes really nicely with, with doing
maybe a video
tutorial or a written out piece of document. And I think that's so much about
like marketing is
thinking about like that content and what is the vehicle and then really
meeting matching it to
your to your buyers and your prospects with what their needs and how they
prefer to consume that
content. And I think in many ways, that's kind of what surprised me about
events. Like I have never
seen at another company that I've worked with where, you know, literally we'll
have prospects that
come by like our booth at a trade show. And it's almost as if they have like a
shopping list like,
okay, this year I'm looking to purchase X and I want to stop by, you know, your
booth and see a
demo. You know, I know for me as a marketer, that's probably not how I think
about purchasing
and evaluating software. But I think it's like in marketing, you always have to
have that open mind
into learning about your buyers and how they think about that purchasing
process, how they go about
finding information that's going to be valuable for them and having your
marketing match that.
And I don't think it's a one size fits all. Like I'm certainly not prescribing
for everyone. Like
everyone, you know, spend, you know, most of your marketing budget, like in
events, right? But that
happens to be a really, a really high ROI channel for us. And I think you have
to be open to those
ideas. Yeah, I love it. I couldn't agree more. I think that like this multi
channel, multi format
sort of approach to just be people where they are. And like people like to
consume in different ways.
And, and, you know, consuming versus like actually buying or like two very
different sort of things,
like one passive one, one very aggressive. And that's a, it's a great, that's a
really cool,
cool little anecdote that you you've learned by talking to your customers. Okay
, let's get to
the playbook. So are we, where you open up that playbook and talk about the
tactics that help
you in? Obviously you've discussed a bunch of these already. What are your
three channels or
tactics that are your uncutable budget items? I would say in general for us, I
mean, events
are such a high ROI like marketing activity for us. Content 100%. I mean, it's
an area that we invest
heavily in across different formats and forms of content. And I mean, I don't
know, there's so
many like different parts of it. And probably like just even like video and
creative in in general,
right? Like how do we build that, that brand that's memorable and different
than our competitors?
I think it's a competitive differentiator for us. I do want to ask though, when
you talk about
distributing this content, how do you think about getting it out there in front
of people?
Yeah. So, so it's funny as you ask like the first question, it's like even
thinking more about it.
I think that in some ways there's probably like no uncutable areas of like
marketing for us.
I mean, one of the things that I pride myself on is I definitely think I'm a
very data driven
marketer, very quantitative and analytics focused. And we're constantly
evaluating our
different campaigns and our channels to make sure that they're performing well
for us. So, in some
ways, like the answer to the question is like none of the things that we're
doing, they're all
uncutable because I think that we've done such a great job of eliminating the
things that are not
performing for us. And so, the things that we're doing, we just have such a
high confidence in their
ability to create like meaningful results and not just in terms of leads, but
also revenue for
our business. I think for your other question in terms of the channels for
distributing our content,
I mean, we kind of run the gamut there, I would say. Certainly, we do a fair
amount of paid
acquisition. We have our content readily available on our site depending on the
format. If we're
talking about things like video content, pushing it out through YouTube and
other channels,
thinking about like our web series, we also do an audio podcast version of it
and pushing that
out through the different channels. We invest heavily in terms of PR, we use
social media.
So, all the different areas that we find our audience is looking to find
content and educate
themselves. I mean, we also use content syndication, especially for our written
content. We find it's
a great channel for us. The list kind of goes on and on. I'll be honest with
you.
What's one thing that you're not doing now that you might be wanting to invest
in here going forward?
That's a really hard question. I think, and I'll just honestly, I'll readily
admit that I don't
necessarily have a good answer for that. I think for me, with having so much
experience working
in startups, a big part of the marketing that we do is focused on
experimentation.
When I think about experimentation and trying out new ideas, I guess the lens
that I always
look through it in is partially, how can we truly experiment? How can we maybe
start smart,
start small with a channel or a type of marketing and see, do we see early
results? And it's almost
the doubling exercise, right? Like, can we start small? And if we see positive
results,
well, let's double down on it and then look at the results again and compare it
to different
channels that we do. And if we continue to see positive results, like, let's
double down on it
again and continue to invest in that. And so in some ways, there's not a lot of
areas that I'm like,
oh, I really want to do that, but we're not doing that right now. Because I
think that
we have built such a strong sort of culture of experimentation, both in the
company as a whole
and on the marketing side. How do you view your website? Our website is an
extremely powerful channel.
For us. And I think that our website, I think everybody's website is in many
ways like that,
that front door to your company. And such an important channel to optimize and
to think about
that experience. I think that our website for us is always going to be a work
in progress and
something that we're continuing to optimize and improve on and build more
content and thinking
about that buyer journey and how it complements it. But I mean, our website is
a foundational item for
us. Let's get down to the next segment. The dust up, where we talk about
healthy tension,
whether that's with your board, your sales teams, your competitors, or anyone
else,
have had a memorable dust up in your career, Julia. I think I was approach like
, so one, what I would
say is that I don't necessarily view conflict as a bad thing. I think that
people are going to come
into different situations with differing information, with differing opinions,
with different experiences.
And I don't think conflict itself is necessarily a bad thing. But I think it's
how you approach it
and how you deal with it. And do you come at it from a place of understanding
and trying to
understand and educate yourself on a different viewpoint? I love it.
Okay, let's get to our final segment. Quick hits. These are quick questions and
quick answers,
just like how quickly qualified helps companies generate pipeline,
tap in your greatest asset, your website to identify your most valuable
visitors,
and instantly start sales conversations. Right there on the website, quick and
easy,
just like these questions we love qualified with the bottom of our very hearts
for being with us.
Since the very beginning of this show, go to qualified.com to learn more,
qualified. They're
the best. Quick hits. Julia, are you ready? I am and I'll even just kind of
join in on the
love fest where I admit that we are qualified customers and we are a victim of
the product.
I didn't know that. That's great. It might have been a little bit of a leading
question on your
part. I don't know. It was not a leading question. I actually didn't know that.
It was not in my
preparation and probably should have been. But I didn't know that. That's great
. How's qualified?
How's life? It's been wonderful for us. It's been a huge asset to the team. And
it's been a great
opportunity, honestly, for us on the marketing side to partner really closely
with our sales team.
One of the things that I certainly pride myself on is the relationship that
marketing and sales
has at Link Squares. I think partially from me, even if I think about the way
in which I got into
marketing, I have been in sales roles before. When I first joined HubSpot, I
was in a sales role.
I've sat in that seat. I know what it's like to carry a quota. I know what it's
like to get on
the phone and sell. And so for me, when I think about marketing, it's all about
how is marketing
complementing the sales process? How are we making it easier for our sales team
to sell by giving
them the resources, the materials, the warm leads to have those great
conversations and that information.
And so I just so strongly believe in that partnership between marketing and
sales.
And I think qualified has actually been like a great tool for us to continue
having that great
relationship and to continue that conversation and making it even more seamless
on some of that
handoff. So it has been a great, great tool in sort of our toolkit.
Well, that's the best organic read I could possibly do. That's for sure.
You know, you feel free to have the qualified team reach out to me for a case
study.
Yeah, there we go.
I will even say like candidly that before we had our call today, my senior
director of
demand, Jen, like reached out and she said, Hey, I saw that you were going to
be on this,
you know, podcast that that qualified as a part of that's so amazing. I mean,
she's a huge fan of the product as well. Well, man, this if this isn't if this
isn't one of the
great days in in in this podcast history, I don't know what is. That's cool. Sh
out out to
shout out to her. What's her name? Her name is Angelica. Shout out Angelica. We
love you dearly.
Thank you for for for listening and also for for being a qualified customer.
Okay, quick hits.
I know that was not a quick answer. I apologize. Hey, you can you can wax
poetic about the
presenting partner of the show. You won't. Do you have a hidden talent or skill
that's not on your
resume? Yes, I would say I I truly love I truly love like going out and
discovering new restaurants.
So I am definitely someone if you are ever in the Boston area and you are
looking for a restaurant
recommendation, definitely hit me up. Hey, no. Do you have a favorite book or
podcast or TV show
that you've been checking out recently? This is a hard one for me because I
would say that like
I consume a lot of content. One of the things that I love that I'm a part of is
I have a book club
filled with incredible women that I'm a part of. And what I love about that
partially is it
forces me to at least like read one new book a month. One book that we read
recently was called
Tomorrow and Tomorrow and Tomorrow that I highly recommend. And it's probably
one of the books that
that I have loved the most recently. Do you have a
Do you have a non marketing hobby that maybe indirectly makes you a better
marketer?
I don't know if this qualifies as a hobby, but I am a parent. I have two little
girls
age five and seven. And I would say I would say that being a parent makes me a
better marketer in
that I think parenting forces you to prioritize the things that are most
important in your life.
And to make time for those and sometimes say no to other things that might be
going on.
But it really forces you to say what are the things that are most important to
me and how do I
make time for those and how do I maybe you know say no to some of the things
that that aren't as
important. I love it couldn't agree more. If you weren't in marketing at all or
even business
what do you think you'd be doing? I think really tied to the comments about
loving new restaurants and trying new food and exploring new places in Boston.
I think that if I wasn't in marketing I could certainly imagine a life of
running something in
the hospitality business whether it was something related to travel or
restaurants or
giving recommendations in that area. That's something that I love to do.
What advice would you give to a first time CMO who's trying to figure out their
pipeline gen strategy?
I would say is really build that partnership with the sales team and understand
how the sales
team is currently selling the product and also what they need most from
marketing to build that
partnership and to complement that buying process. I love it. Chill yet it's
been awesome. Oh I buried
the lead here. Y'all are hiring so I've clearly you know you know how awesome
of a CMO she is
but Link Square is hiring right now and you can go to the website we'll link it
up
to for positions where you're hiring. Any other thoughts or anything to plug?
No I think that we covered a lot during our time today and it was so wonderful
getting to meet you
and talk with you. Likewise for everybody listening go on Slack or wherever
ping your
internal counsel and be like hey if you checked out Link Squares it can save
you
352% of your time value money energy and life force so go yeah go just give
them a nudge and say
drop the link in go to link squares. Hopefully I've been doing my job and they
're like link squares
I've heard of link squares before. Right yes right like ah that was on my
ledger when I was at a
conference and I said this is something I need to evaluate in summer and it's
summer now.
Chill yet thanks so much.