Creating Demand Starts with a Story

Creating Demand Starts with a Story

Ben Slater, SVP of Marketing at Beamery, shared the importance of understanding the future of the workforce and the internal role of marketing.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Ben Slater, SVP of Marketing at Beamery, a Talent Lifecycle Management platform that empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill, and redeploy their workforce.

In this episode, Ben encourages companies to think about the future of their workforce, shares why internal marketing efforts are often overlooked but shouldn’t be, and why leadership should have their hands in choosing talent. Ben also talks about how creating demand starts with a story and how they go about just that at Beamery.

Key Takeaways:

  • HR is an increasingly strategic part of the organization. How companies think about the future of their workforce impacts how they can achieve their business objectives. 
  • The internal role of marketing is one of its most overlooked functions. Marketing has an amazing opportunity to be the internal communications engine that brings people back to the “why” of the organization.
  • Creating demand starts with a story. Specifically, demand starts with a story that is not just about your product, but about a fundamental shift in the market that is accelerating your category.

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Creating Demand Starts with a Story

Ben Slater, SVP of Marketing at Beamery, shared the importance of understanding the future of the workforce and the internal role of marketing.

Ian Faison
Ian Faison
No items found.
Creating Demand Starts with a Story
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Ben Slater, SVP of Marketing at Beamery, a Talent Lifecycle Management platform that empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill, and redeploy their workforce.

In this episode, Ben encourages companies to think about the future of their workforce, shares why internal marketing efforts are often overlooked but shouldn’t be, and why leadership should have their hands in choosing talent. Ben also talks about how creating demand starts with a story and how they go about just that at Beamery.

Key Takeaways:

  • HR is an increasingly strategic part of the organization. How companies think about the future of their workforce impacts how they can achieve their business objectives. 
  • The internal role of marketing is one of its most overlooked functions. Marketing has an amazing opportunity to be the internal communications engine that brings people back to the “why” of the organization.
  • Creating demand starts with a story. Specifically, demand starts with a story that is not just about your product, but about a fundamental shift in the market that is accelerating your category.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Creating Demand Starts with a Story

Ben Slater, SVP of Marketing at Beamery, shared the importance of understanding the future of the workforce and the internal role of marketing.

Ian Faison
Ian Faison
No items found.
Creating Demand Starts with a Story
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Ben Slater, SVP of Marketing at Beamery, a Talent Lifecycle Management platform that empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill, and redeploy their workforce.

In this episode, Ben encourages companies to think about the future of their workforce, shares why internal marketing efforts are often overlooked but shouldn’t be, and why leadership should have their hands in choosing talent. Ben also talks about how creating demand starts with a story and how they go about just that at Beamery.

Key Takeaways:

  • HR is an increasingly strategic part of the organization. How companies think about the future of their workforce impacts how they can achieve their business objectives. 
  • The internal role of marketing is one of its most overlooked functions. Marketing has an amazing opportunity to be the internal communications engine that brings people back to the “why” of the organization.
  • Creating demand starts with a story. Specifically, demand starts with a story that is not just about your product, but about a fundamental shift in the market that is accelerating your category.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Creating Demand Starts with a Story

Ben Slater, SVP of Marketing at Beamery, shared the importance of understanding the future of the workforce and the internal role of marketing.

Creating Demand Starts with a Story
Ian Faison
Ian Faison
|
January 9, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Ben Slater, SVP of Marketing at Beamery, a Talent Lifecycle Management platform that empowers companies to understand the skills and capabilities they have, build more agile workforce plans, and attract, retain, upskill, and redeploy their workforce.

In this episode, Ben encourages companies to think about the future of their workforce, shares why internal marketing efforts are often overlooked but shouldn’t be, and why leadership should have their hands in choosing talent. Ben also talks about how creating demand starts with a story and how they go about just that at Beamery.

Key Takeaways:

  • HR is an increasingly strategic part of the organization. How companies think about the future of their workforce impacts how they can achieve their business objectives. 
  • The internal role of marketing is one of its most overlooked functions. Marketing has an amazing opportunity to be the internal communications engine that brings people back to the “why” of the organization.
  • Creating demand starts with a story. Specifically, demand starts with a story that is not just about your product, but about a fundamental shift in the market that is accelerating your category.
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