Harnessing the Power of First-Party Data

Harnessing the Power of First-Party Data

Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their first party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space. 

In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies. 

Key Takeaways

  • Unless your first-party data is stitched together, it’s almost impossible to understand your customer persona and create effective marketing strategies. 
  • Education is necessary for defining personas, their problems, and the solutions to help them.
  • Approaching ABM strategies as a pyramid: who are the big players to go deep with? Who are the one to few? Who are the one to many?

Related content

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.

Becoming a Leader in Analyst ReportsBecoming a Leader in Analyst Reports

Becoming a Leader in Analyst Reports

Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports.

How to Experiment on a Tight BudgetHow to Experiment on a Tight Budget

How to Experiment on a Tight Budget

Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Harnessing the Power of First-Party Data

Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.

Ian Faison
Ian Faison
No items found.
Harnessing the Power of First-Party Data
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their first party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space. 

In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies. 

Key Takeaways

  • Unless your first-party data is stitched together, it’s almost impossible to understand your customer persona and create effective marketing strategies. 
  • Education is necessary for defining personas, their problems, and the solutions to help them.
  • Approaching ABM strategies as a pyramid: who are the big players to go deep with? Who are the one to few? Who are the one to many?

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Harnessing the Power of First-Party Data

Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.

Ian Faison
Ian Faison
No items found.
Harnessing the Power of First-Party Data
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their first party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space. 

In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies. 

Key Takeaways

  • Unless your first-party data is stitched together, it’s almost impossible to understand your customer persona and create effective marketing strategies. 
  • Education is necessary for defining personas, their problems, and the solutions to help them.
  • Approaching ABM strategies as a pyramid: who are the big players to go deep with? Who are the one to few? Who are the one to many?

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Harnessing the Power of First-Party Data

Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.

Harnessing the Power of First-Party Data
Ian Faison
Ian Faison
|
June 27, 2023
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Megan McDonagh, CMO at Amperity. Amperity is a customer data platform company that helps B2C brands unify and stitch together their first party customer data for effectiveness and efficiency in order to help companies attain and acquire customers. Megan is a seasoned marketing executive with over two decades of experience leading marketing teams in the high tech space. 

In this episode, Megan dives deep into the world of first-party data. What it is, how you collect it, and how you can harness its power to create effective marketing strategies. 

Key Takeaways

  • Unless your first-party data is stitched together, it’s almost impossible to understand your customer persona and create effective marketing strategies. 
  • Education is necessary for defining personas, their problems, and the solutions to help them.
  • Approaching ABM strategies as a pyramid: who are the big players to go deep with? Who are the one to few? Who are the one to many?
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us