Mastering Event Engagement Through Customer Stories

Mastering Event Engagement Through Customer Stories

Karin Flores, VP of Strategic Events at Okta, utilizes customer stories and why they are always the greatest asset in any marketing campaign.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Karin Flores, VP of Strategic Events at Okta, a software development company enabling organizations to securely connect the right people to the right technologies at the right time.

In this episode, Karin talks about how Okta is augmenting its portfolio to meet the needs of their customers, how customer stories are always the greatest asset in any marketing campaign, and what it means for brand personas to be more connected than ever before.

Key Takeaways:

  • Know the true identity of your customers. After Covid, we learned we didn't’ know our customers as well as we thought we did, yet all we do is centered around our customers. So, it’s an important time to utilize technology and augment marketing portfolios to truly meet the needs of your customers and give them an outlet to share their stories.
  • You always have to be in change motion. You can’t build your portfolio or event after it’s been created: you have to constantly poke at it and make necessary changes. Otherwise, you’re behind.
  • As a marketer, you need to ask yourself: what am I trying to accomplish? Everything about your program is built from understanding your end goal.

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Mastering Event Engagement Through Customer Stories

Karin Flores, VP of Strategic Events at Okta, utilizes customer stories and why they are always the greatest asset in any marketing campaign.

Ian Faison
Ian Faison
No items found.
Mastering Event Engagement Through Customer Stories
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Karin Flores, VP of Strategic Events at Okta, a software development company enabling organizations to securely connect the right people to the right technologies at the right time.

In this episode, Karin talks about how Okta is augmenting its portfolio to meet the needs of their customers, how customer stories are always the greatest asset in any marketing campaign, and what it means for brand personas to be more connected than ever before.

Key Takeaways:

  • Know the true identity of your customers. After Covid, we learned we didn't’ know our customers as well as we thought we did, yet all we do is centered around our customers. So, it’s an important time to utilize technology and augment marketing portfolios to truly meet the needs of your customers and give them an outlet to share their stories.
  • You always have to be in change motion. You can’t build your portfolio or event after it’s been created: you have to constantly poke at it and make necessary changes. Otherwise, you’re behind.
  • As a marketer, you need to ask yourself: what am I trying to accomplish? Everything about your program is built from understanding your end goal.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Mastering Event Engagement Through Customer Stories

Karin Flores, VP of Strategic Events at Okta, utilizes customer stories and why they are always the greatest asset in any marketing campaign.

Ian Faison
Ian Faison
No items found.
Mastering Event Engagement Through Customer Stories
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Karin Flores, VP of Strategic Events at Okta, a software development company enabling organizations to securely connect the right people to the right technologies at the right time.

In this episode, Karin talks about how Okta is augmenting its portfolio to meet the needs of their customers, how customer stories are always the greatest asset in any marketing campaign, and what it means for brand personas to be more connected than ever before.

Key Takeaways:

  • Know the true identity of your customers. After Covid, we learned we didn't’ know our customers as well as we thought we did, yet all we do is centered around our customers. So, it’s an important time to utilize technology and augment marketing portfolios to truly meet the needs of your customers and give them an outlet to share their stories.
  • You always have to be in change motion. You can’t build your portfolio or event after it’s been created: you have to constantly poke at it and make necessary changes. Otherwise, you’re behind.
  • As a marketer, you need to ask yourself: what am I trying to accomplish? Everything about your program is built from understanding your end goal.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Mastering Event Engagement Through Customer Stories

Karin Flores, VP of Strategic Events at Okta, utilizes customer stories and why they are always the greatest asset in any marketing campaign.

Mastering Event Engagement Through Customer Stories
Ian Faison
Ian Faison
|
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Karin Flores, VP of Strategic Events at Okta, a software development company enabling organizations to securely connect the right people to the right technologies at the right time.

In this episode, Karin talks about how Okta is augmenting its portfolio to meet the needs of their customers, how customer stories are always the greatest asset in any marketing campaign, and what it means for brand personas to be more connected than ever before.

Key Takeaways:

  • Know the true identity of your customers. After Covid, we learned we didn't’ know our customers as well as we thought we did, yet all we do is centered around our customers. So, it’s an important time to utilize technology and augment marketing portfolios to truly meet the needs of your customers and give them an outlet to share their stories.
  • You always have to be in change motion. You can’t build your portfolio or event after it’s been created: you have to constantly poke at it and make necessary changes. Otherwise, you’re behind.
  • As a marketer, you need to ask yourself: what am I trying to accomplish? Everything about your program is built from understanding your end goal.
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