Scrappy, Out of Home Marketing Strategies for CMOs
Shafqat Islam shared how his team at Optimizely is getting scrappy and spending less when it comes to their marketing strategies.
Ian Faison
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Shafqat Islam shared how his team at Optimizely is getting scrappy and spending less when it comes to their marketing strategies.
This episode features an interview with Shafqat Islam, CMO at Optimizely, a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimize in new ways.
In this episode, Shafqat shares his core company beliefs around marketing, the journey of cutting Optimizely’s budget to zero and starting over, and how he and his team are getting scrappy and going back to the drawing board to start afresh with their marketing strategies. Shafqat also gets transparent about what it’s been like to be a first time CMO and the advantages that presents him in his new role.
Key Takeaways
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Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.
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Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports.
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Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Shafqat Islam shared how his team at Optimizely is getting scrappy and spending less when it comes to their marketing strategies.
This episode features an interview with Shafqat Islam, CMO at Optimizely, a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimize in new ways.
In this episode, Shafqat shares his core company beliefs around marketing, the journey of cutting Optimizely’s budget to zero and starting over, and how he and his team are getting scrappy and going back to the drawing board to start afresh with their marketing strategies. Shafqat also gets transparent about what it’s been like to be a first time CMO and the advantages that presents him in his new role.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Shafqat Islam shared how his team at Optimizely is getting scrappy and spending less when it comes to their marketing strategies.
This episode features an interview with Shafqat Islam, CMO at Optimizely, a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimize in new ways.
In this episode, Shafqat shares his core company beliefs around marketing, the journey of cutting Optimizely’s budget to zero and starting over, and how he and his team are getting scrappy and going back to the drawing board to start afresh with their marketing strategies. Shafqat also gets transparent about what it’s been like to be a first time CMO and the advantages that presents him in his new role.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Shafqat Islam shared how his team at Optimizely is getting scrappy and spending less when it comes to their marketing strategies.
This episode features an interview with Shafqat Islam, CMO at Optimizely, a leading digital experience platform (DXP) that equips teams with the tools and insights they need to create and optimize in new ways.
In this episode, Shafqat shares his core company beliefs around marketing, the journey of cutting Optimizely’s budget to zero and starting over, and how he and his team are getting scrappy and going back to the drawing board to start afresh with their marketing strategies. Shafqat also gets transparent about what it’s been like to be a first time CMO and the advantages that presents him in his new role.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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