How to Maximize ROI from ABM

Learn how to optimize your ABM program and how to measure ROI so everyone across the organization can understand.

As the economy has shifted, it’s clear that pipeline generation has become the hottest priority for CMOs. CMOs and Demand Gen professionals are being asked to hit the same or higher pipeline targets with even tighter budgets. So how do you grow pipeline the most efficiently? Account-based marketing.  In this webinar you’ll learn:

  • Common ABM Challenges and Optimizing your Program 
  • How ABM helps you make the most of your marketing budget
  • Measuring ROI and Communicating Success

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Speakers

Corrina Owens
Chief Evangelist Officer
Purple Cork
Sarah McConnell
VP, Demand Generation
Qualified

Host

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