Hear from B2B marketing leaders on how to approach pipeline generation the modern way.
Budgets are decreasing but targets certainly aren't. Hear how 3 CMOs are tackling their pipeline problems and closing their gaps.
Marketing and sales alignment is crucial to hitting your pipeline targets. Learn how to build your own weekly sync that keeps everyone on the same page.
As Google does away with third-party cookies, learn what marketing teams need to prepare for and rethink when it comes to their data strategies.
Should BDRs live in the marketing or sales org? Learn how two teams structure their BDR relationships and why it works for them.
Accurate pipeline target forecasting is crucial to a team's success. Steal this failsafe waterfall model to establish more predictable pipeline goals.
The old way of marketing is dead—or whatever the latest thought leader is saying. Learn what's actually shifting in B2B marketing and how to prepare.
No one in B2B marketing is immune to the pressure of a massive pipeline target. Hear how Salesforce thinks about modern pipeline generation.
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