How Emotions Drive Purchasing Decisions: Episode 90
On this episode, Chris shares how emotions drive purchasing decisions, why customers respond to storytelling, and the impact of understanding the consumer.
Emma Calderon
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On this episode, Chris shares how emotions drive purchasing decisions, why customers respond to storytelling, and the impact of understanding the consumer.
This episode features an interview with Chris Lynch, CMO of Mindtickle, the market-leading sales readiness platform, helping revenue leaders at world-class companies. Chris has a proven track record leading and growing both direct-to-consumer and B2B marketing organizations.
On this episode, Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.
Key Takeaways
Quotes
“People respond well to strong storytelling, no matter if you’re in a consumer context or you’re in a B2B context because even in B2B, there are people making decisions.” - Chris Lynch
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Chris shares how emotions drive purchasing decisions, why customers respond to storytelling, and the impact of understanding the consumer.
This episode features an interview with Chris Lynch, CMO of Mindtickle, the market-leading sales readiness platform, helping revenue leaders at world-class companies. Chris has a proven track record leading and growing both direct-to-consumer and B2B marketing organizations.
On this episode, Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.
Key Takeaways
Quotes
“People respond well to strong storytelling, no matter if you’re in a consumer context or you’re in a B2B context because even in B2B, there are people making decisions.” - Chris Lynch
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Chris shares how emotions drive purchasing decisions, why customers respond to storytelling, and the impact of understanding the consumer.
This episode features an interview with Chris Lynch, CMO of Mindtickle, the market-leading sales readiness platform, helping revenue leaders at world-class companies. Chris has a proven track record leading and growing both direct-to-consumer and B2B marketing organizations.
On this episode, Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.
Key Takeaways
Quotes
“People respond well to strong storytelling, no matter if you’re in a consumer context or you’re in a B2B context because even in B2B, there are people making decisions.” - Chris Lynch
Discover how we can help you convert more prospects into pipeline–right from your website.
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