Building Brand-to-Human Relationships in a Digital World

Building Brand-to-Human Relationships in a Digital World

Emily Wolfe shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health.

Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns.

Key Takeaways

  • It’s critical to build the brand relationship with prospects
  • Develop a few plays that you think will be successful and run those plays with a limited set of target accounts and optimize them
  • Create an internal tiger team and figure out how to surround prospects with a 360 degree plan

Related content

Stay Ahead in Search with Quality ContentStay Ahead in Search with Quality Content

Stay Ahead in Search with Quality Content

Learn from Emma Robinson, B2B Marketing Lead at Canva, about the inherent value of brand and content, and avoiding the sea of sameness in B2B.

Merging Brands and Minimizing Negative ImpactMerging Brands and Minimizing Negative Impact

Merging Brands and Minimizing Negative Impact

Learn from Jean-Christophe Pitié, CMO and Chief Partner Officer, Contentsquare about the future of SEO and influencing LLMs.

Don’t Waste Time on Buyers Who Aren’t Ready to EngageDon’t Waste Time on Buyers Who Aren’t Ready to Engage

Don’t Waste Time on Buyers Who Aren’t Ready to Engage

Learn from Drew Chapin, CMO at Certinia, about monitoring buying signals and generating the right traffic to your site.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Building Brand-to-Human Relationships in a Digital World

Emily Wolfe shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.

Ian Faison
Ian Faison
No items found.
Building Brand-to-Human Relationships in a Digital World
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health.

Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns.

Key Takeaways

  • It’s critical to build the brand relationship with prospects
  • Develop a few plays that you think will be successful and run those plays with a limited set of target accounts and optimize them
  • Create an internal tiger team and figure out how to surround prospects with a 360 degree plan

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Building Brand-to-Human Relationships in a Digital World

Emily Wolfe shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.

Ian Faison
Ian Faison
No items found.
Building Brand-to-Human Relationships in a Digital World
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health.

Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns.

Key Takeaways

  • It’s critical to build the brand relationship with prospects
  • Develop a few plays that you think will be successful and run those plays with a limited set of target accounts and optimize them
  • Create an internal tiger team and figure out how to surround prospects with a 360 degree plan

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Building Brand-to-Human Relationships in a Digital World

Emily Wolfe shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.

Building Brand-to-Human Relationships in a Digital World
Ian Faison
Ian Faison
|
November 10, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health.

Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns.

Key Takeaways

  • It’s critical to build the brand relationship with prospects
  • Develop a few plays that you think will be successful and run those plays with a limited set of target accounts and optimize them
  • Create an internal tiger team and figure out how to surround prospects with a 360 degree plan

Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us