Why it Pays to Listen
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
Ian Faison
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On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
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Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.
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Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports.
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Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.
This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.
Discover how we can help you convert more prospects into pipeline–right from your website.
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