This episode features an interview with Ritu Kapoor and Julie Ginn, CMO and VP of Demand Gen at Lob.

On this episode, Julie and Ritu discuss the latest research in direct mail, share favorite experiential marketing campaigns, and talk about modernizing a website.

 Key Takeaways

• Rotate Outreach Marketing methods to move potential customers up the funnel faster.
• Effective personalization is more than knowing a name - it requires investing time and resources into your audience, and thinking out of the box.

“[Personalization] is like going back to experiential marketing. Being able to have these small events and really immerse the customer in your brand by giving them an experience that they want to talk about with their friends and want to talk about on social, because these large events at this point are going out.” - Ritu

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