Banding Together, Branding Together
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Ian Faison
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On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Key Takeaways
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Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.
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Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports.
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Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
This episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.
On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of data science in marketing.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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