Strategic Story Arcs That Shape B2B Narratives
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
Ian Faison
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On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
This episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing.
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
Key Takeaways
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
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Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
This episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing.
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
This episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing.
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
This episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing.
On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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