This episode features an interview with Karen Steele, SVP Marketing, Near. 

On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is in her DNA, and shares her favorite campaigns. 

 Key Takeaways

• Looking to grow? Focus more on the customer, which starts by hiring the right positions.
• For effective customer marketing, follow Karen’s Triple-As: advocate, adopt and advise.
• The best campaigns go big or go home and avoid playing it safe.
  

“Your website is your front door [to your brand]. Everybody communicates online these days. Everybody is going to look at your website first and do their own online research before they ever probably reach out and have a conversation with one of your sales reps. So, your website needs to have great content. It needs to be personalized... It needs to have great opportunities for people to engage with you and learn more. It is probably the most important thing you have to invest in.”

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